Distributed Electronic Shopping and Integrated Retail Logistics for Europe


EUROSHOP - 5346

Keywords teleshopping, wireless networks, self-service applications


Start Date: 01-OCT-90 / Duration: 24 months

[ contact / participants ]


Objectives and Approach

The retail sector is of crucial economic importance to the European economy and is an important application area for IT. Of particular interest within the wider field of IT for the retail sector is the area of electronic shopping. The future lifestyle of each European citizen will be strongly influenced by electronic shopping. Today this area is characterised by isolated IT systems which lack coherence or standardisation and are integrated at a very low level.

Progress and Results

EUROSHOP focuses on a variety of in-shop and out-of-shop shopping scenarios and the related services, networks and logistics. These scenarios are a subset of a general multiple department store scenario, and the development of hardware/software prototypes in the project corresponds to the sub-scenarios.

The partners have developed the following prototypes:

These prototypes have been tested in real shop environments. The customer-system interaction has been evaluated using a modified form of the M4 EVAL method developed in ESPRIT project 64, SPIN. The results of the M4 EVAL study will be part of the EUROSHOP 2000 study, an outline of application scenarios and the possible evolution of the use of IT in the retail area and related service areas.

The SNI wireless connection has been incorporated into an SNI product line, and was presented at CeBit '92. The El Corté Ingles prototype has been used to develop a system that has been installed in the almost 100 stores of a Spanish fashion chain.

A EUROSHOP special interest group (SIG) has been established involving IT users from the retails and related areas, such as banking and transport. The EUROSHOP Retail Application Group (RAP), made up of SMEs, specifies technical solutions and scenarios at the behest of the EUROSHOP SIG. Both groups participated in the EUROSHOP 2000 study.

SNI organised a workshop on customer-computer interaction at the fourth HCI Conference in Stuttgart in 1991, and presented EUROSHOP's results at CeBit '91 and '92. The results have also presented at the Retail Solutions Conference in London in October 1992.


CONTACT POINT

Mr Rolf Haberbeck / Mr Gero Mensel
SNI AG
Gustav-Meyer-Allee 1
D - 1000 BERLIN 65
tel: + 49/ 30-4607-1284
fax: + 49/ 30-46071425

Participants

SNI AG - D - C
EL CORTE INGLES SA - E - P
SLIGOS SA - F - P
LITTLEWOODS ORGANISATION PLC - UK - P
GALERIES LAFAYETTE/
GIE-RECHERCHE HAUSSMANN - F - P


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EUROSHOP - 5346, December 1993


please address enquiries to the ESPRIT Information Desk

html version of synopsis by Nick Cook